Loyola’s AMA Case team reaches the finals in the AMA National Case Competition
Loyola’s AMA Case team again reached the final eight in the AMA National Case Competition. This is an annual national competition conducted by the American Marketing Association where student teams are challenged to prepare a marketing plan for a sponsoring company facing an actual problem. This year's competition is sponsored by McGraw Hill Higher Education. As part of the digital exploration, McGraw-Hill Higher Education plans to launch an ecommerce portal allowing students to purchase McGraw-Hill Higher Education textbooks and study aides direct. AMA case teams are challenged with developing marketing plans to drive students to this ecommerce portal.
Loyola’s case team has had great success in the AMA Case Competition. In its past eleven years in this competition, Loyola has won first place in the nation two times, second in the nation three times, and third three times. The American Marketing Association is the nation’s largest professional association for marketers. Besides its 30,000 professional members, AMA has collegiate chapters at over 400 universities.
Faculty advisor for the AMA Case Team is Dr. Tom Hickman, Assistant Professor of Marketing. This is his second year of advising the case team. Earlier case teams have been advised by Dr. Michael Pearson and Dr. Caroline Fisher.
Members of Loyola’s case team are:
Katherine Hebert
Ali Meyer
Danielle Sahuque
Greg Rodrigue
Ashley Evans
Alexis Adams
Josh Gruder
Paige Kuhlmann
Mauricio Esquenazi
Natalie Duran
Finalist schools in the 2007-8 AMA Case Competition:
Loyola University-New Orleans
Southern Connecticut State University
Southern Illinois University-Edwardsville
Texas State University-San Marcos
University of Nevada-Las Vegas
University of Pennsylvania
University of Wisconsin-Whitewater
Western Michigan University
Finals of the American Marketing Association Case Competition will be held at the American Marketing Association International Collegiate Conference that will be held this year in New Orleans on April 3-5. Over 1,200 AMA collegiate members will attend this conference.
