Michael L. Capella comes to Loyola from Villanova University where he was the Associate Dean of Graduate & Executive Programs, and Professor of Marketing at the Villanova School of Business. He joined the faculty at Villanova in 2005 after receiving his Ph.D. from Mississippi State University and has served as Associate Dean since 2012. As Associate Dean, Michael provided leadership and direction for the Villanova School of Business Graduate Programs serving over 1,000 students with responsibility for the entire student lifecycle. Specifically, his duties included administration of the various MBA formats (i.e., Executive, Part-time, Online, JD/MBA), Executive Education, and Specialized Masters in Analytics, Finance, and Accounting; managing two offices with a staff of eighteen; top and bottom line growth; and profit and loss responsibilities. During his tenure as Associate Dean, he led the development of a comprehensive online learning strategy that included the creation and launch of an online MBA and Master of Science in Analytics program, both of which are ranked in the top 15 of the 2019 US News & World Report rankings.
Michael’s research interests focus on the intersection of marketing and public policy issues, comprising topics related to advertising effects, including the gamification of advertising, consumer consumption of harmful products, and retail pricing strategies. He has published numerous articles in high quality academic publications including the Journal of Service Research, International Journal of Research in Marketing and Journal of Retailing and serves on the Editorial Review Board at the Journal of Public Policy & Marketing, Journal of Advertising, Journal of Consumer Affairs, and International Journal of Advertising. Prior to receiving his Ph.D. in Marketing, Michael spent almost ten years in professional sales management with a food manufacturer. His industry experience included account management and relationship marketing with large retail grocery chains, wholesale accounts and channel intermediaries in Georgia, Florida and California.