Gerald N. Gaston Eminent Scholar Chair
William Locander joined the faculty of Loyola University New Orleans in 2008. He previously worked in Jacksonville, Fla., where he served as the founding director and chair of the Davis Leadership Center at Jacksonville University’s Davis College of Business. Previously, he was the chairman of marketing and the Frank Harvey Professor of Marketing and Quality at the University of South Florida. In 1999, Locander and a group of his MBA students formed the Leadership Center at USF where he served as center director.
Locander received his Ph.D. in 1973 from the University of Illinois in Champaign-Urbana. After joining the University of Houston, he served as chair of the Department of Marketing and Entrepreneurship and associate dean of the C.T. Bauer College of Business. While at Houston, Locander participated in many of their executive training programs.
In 1983, Locander accepted the Distinguished Professorship in Marketing and the Department of Marketing, Logistics, and Transportation at the University of Tennessee-Knoxville. There he designed and implemented a two-week executive training course in marketing and quality.
Locander has also authored articles in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the American Statistical Association, and Journal of Market Focused Management. In addition, he has served on the editorial board of the Journal of Marketing and the Journal of Marketing Research.
From 1988 through 1989, Locander served as president of the National American Marketing Association. From 1991 through 1992, he was an examiner for the Malcolm Baldrige National Quality Award. In 1992, Locander accepted the Frank Harvey Endowed Professorship of Marketing and Quality along with the department chair position at USF. He was also an examiner for the 1993 Governor's Sterling Award.
Locander has spoken and consulted in the areas of leadership, organizational change, marketing, total quality, strategic planning, and customer satisfaction with companies such as Inchcape Shipping Services, General Electric, IBM, Chevron, 3M, Procter & Gamble, Sea Land, American Brands, the City of Richmond, California, USF Health Sciences Center, Sea Star Lines, and Regency Centers.
Loyola University New Orleans
College of Business
6363 St. Charles Ave.
Campus Box 015
New Orleans, LA 70118