Scholarly Activities in the Program
- Jerry Goolsby is the Hilton/Baldrige Eminent Scholar of Music Industry Studies at Loyola University New Orleans, where he conducts research on the music industry, teaches classes in the music business program, and helps build the music infrastructure in Louisiana. He serves on the board of the Memphis Chapter of the Recording Academy.
He is often quoted in national newspapers on music related issues. In addition, he is an active researcher and writer. Dr. Goolsby's articles have been published in marketing's most prestigious journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science.
Dr. Goolsby is completing work on three textbooks related the professional careers in the music industry, Music Marketing, Music Finance and Strategy and Planning in Music Enterprises. ”
- George Howard
- TECTONIC SOUND, Founder - 2005 to present. Overview: Created multi-dimensional resource for emerging artists. Innovations include facilitating efficient content creation and establishing fractional revenue/royalty streams in order to increase visibility for artists.
- DISC USA, Director - 2004 to present. Overview: Strategic advisor with focus on business development for this large CD manufacturing firm. Instrumental in developing strategic partnerships with various major and independent labels including Sony, Disney, and Concord.
- NEW PARADIGM MUSIC PUBLISHING, Director - 2004 to present. Overview: Handle all business affairs need for this emergent publishing company, including drafting all contracts as well as negotiating deals.
- ARTISTS HOUSE/HERB ALPERT FOUNDATION, Senior Editor - 2004 to present. Overview: Work closely with Artists House foundation and Herb Alpert foundation to create a comprehensive resource for aspiring musicians and music industry professionals. Responsible for creating and editing all educational content, as well as contributing to technology and media content.