Igor Makienko
Assistant Professor of Marketing
Address: 6363
St. Charles Avenue, Box 15
New Orleans, LA 70118
Phone: (504)864-7931
Fax:
(504)864-7970
Email:
imakienk@loyno.edu
Office: Miller 325
- Education
- Academic/Industry Experience
- Course Descriptions
- Research Interests
- Publications
- Personal Information
Education
- Ph.D., Louisiana State University. Major : Marketing, Double Minor : Applied Statistics, Economics. Expected date of completion: Spring 2008. ABD, Doctoral Candidate in Business Administration. Louisiana State University , Baton Rouge , LA. Dissertation : “The Role of Time Restrictions in Sales Promotions”. Committee : Dr. William C. Black ( Chair ), Dr. Danny Weathers, Dr. Douglas W. McMillin ( Department of Economics ), Dr. Robert G. Downer ( Department of Experimental Statistics ).
- Master of Mass Communication, Louisiana State University , Baton Rouge , LA (August 2000)
- Master of Science in International Economics Russian Academy of Foreign Trade , Moscow , Russia (January 1997)
- Master of Arts in Journalism Moscow State University , Moscow , Russia (June 1989)
- Bachelor of Science in Mechanical Engineering Moscow Aviation Institute , Moscow , Russia (February 1985)
Honors and Awards
- Best Student Paper Award (Advertising and Marketing Communications Track), 2003 Society for Marketing Advances Conference, New Orleans , LA.
- Best Paper Concept Award, 2003 Direct Selling Education Foundation (DSEF) Academic Seminar, New Orleans , LA
- Doctoral Consortium Fellow 2004 Society for Marketing Advances Conference, St. Pete Beach, FL
Academic/Industry Experience
Academic Experience
- August 2005 – May 2008, Visiting Assistant Professor , Joseph A. Butt, S.J. College of Business , Department of Marketing, Loyola University ( New Orleans )
- Fall 2001 – July 2005, Graduate/Research/Teaching Assistant, E.J.Ourso College of Business Administration, Department of Marketing, Louisiana State University (Baton Rouge)
Industry Experience
- 03/98 – 08/98 Temde, Moscow , Russia . Brand Manager for the official and exclusive dealer of Lancôme in Russia . Developed and implemented advertising and sales promotion strategies, monitored sales and competition.
- 11/96– 03/98 United Campaigns , Moscow , Russia . Media Planner and Media Analyst for British advertising agency. Developed national media plans for such clients as Nike, Revlon, Schweppes/ Cadbury's, Whirlpool, trend analyzed advertising markets, monitored competitors.
- 09/95 – 04/96 Roust, Inc., Moscow , Russia . Marketing Manager for the official and exclusive dealer of Bacardi/Martini and United Distillers groups in Russia . Developed and implemented price and promotion strategies, allocated promotion budgets, organized special events, supervised regional advertising campaigns.
- 08/94 – 01/95 DMB&B Moscow , Moscow , Russia . Media Planner for a multinational advertising agency. Developed media plans for Procter&Gamble in Russia , Byelorussia and Ukraine ; conducted advertising market analysis.
- 09/89 – 08/94 Ostankino TV and Radio Company , Moscow , Russia . Editor, Writer, Special Correspondent for the largest Russian national television and radio company. Produced radio and TV entertainment programs.
- 06/85 – 06/88 KBHM Design Bureau , Kaliningrad , Moscow region. Engineer, Senior Engineer for a leading Russian aerospace company. Designed jet engines.
Course Descriptions
- Principles of Marketing
- Consumer Behavior
- Consumer Analysis and Research
- Management Information Systems
- Promotions Management
Research Interests
- Behavioral Pricing
- Internet Marketing
- Perceptual Biases in Sales Promotion Evaluations
- Sponsorship
- Prospect Theory/Mental Accounting
- Country of Origin Effect
- Attribution Theory
- Advertising Efficiency/Media Planning
- International Marketing
Publications, Proceedings, and Papers
- Makienko, Igor (2005), “Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations,” (working paper) in Advances in Consumer Research , Vol.XXXIII, eds. Cornelia Pechmann and Linda Price; Association for Consumer Research. Presented in San Antonio , TX ; September 30, 2005.
- Makienko, Igor (2005), “Differential Impact of What is Available and What is Inferred: Promotional Element Salience Effect in Reference Price Promotions,” (working paper) in Advances in Consumer Research , Vol.XXXIII, eds. Cornelia Pechmann and Linda Price; Association for Consumer Research. Presented in San Antonio , TX ; September 30, 2005.
- Makienko, Igor and Betsey Moritz (2004), “The Genie in the Bottle: How Prize Level and Salience of Odds of Winning Affect Promotion Attractiveness and Consumption Intentions in Instant Monetary Prize Promotions,” (working paper) in Advances in Consumer Research , Vol.XXXII, eds. Geeta Menon and Akshay Rao; Association for Consumer Research, 230-231. Presented in Portland , OR; October 6, 2004 .
- Kiryanova, Elena and Igor Makienko (2004), “Consumer Trust Beliefs in Online Retailers: Their Formation and Interrelationships,” in Proceedings of 2004 AMA Winter Educators' Conference: Marketing Theory and Applications , Vol. 15, eds. William L. Cron and George S. Low; Chicago , IL : American Marketing Association, 260-261.
- Makienko, Igor (2003), “A Qualitative Review of Ostrow's 1982 Factors Determining the Level of Effective Frequency. Implications for Local Media Planning” in Advances in Marketing Pedagogy, Philosophy and Processes , eds. William J. Kehoe and Linda K. Whitten; Society for Marketing Advances, 28-29. Presented in New Orleans , LA ; November 7, 2003. ( Selected as Best Student Paper in Advertising and Marketing Communications Track )
- Makienko, Igor (2003), “Humor Banner Advertising: Moderating Effects of Advertising Relevance, Respondents' Need for Cognition and Type of Web Behavior,” in Advances in Marketing Pedagogy, Philosophy and Processes , eds. William J. Kehoe and Linda K. Whitten; Society for Marketing Advances, 55-56. Presented in New Orleans , LA ; November 6, 2003.
- Makienko, Igor (2003), “Typology of Consumer Behavior in Internet,” in Proceedings of the Society for Consumer Psychology Winter Conference , eds. Christine Page and Steven S. Posavac; Society for Consumer Psychology, 55-57. Presented in New Orleans, LA ; February 22, 2003.
- Makienko, Igor (2003), “Multilevel Hierarchical Model of Country of Origin Effect Moderators and Matrix of Purchase Intentions,” in Proceedings of 2003 AMA Winter Educators' Conference: Marketing Theory and Applications , Vol. 14, eds. Geraldine R. Henderson and Marian Chapman Moore; Chicago , IL : American Marketing Association, 205-212. Presented in Orlando , FL ; February 16, 2003.
Refereed Journal Articles
- Weathers, Danny and Igor Makienko (2006), “Assessing the Relationships between E-tail Success and Product and Web Site Factors,” Journal of Interactive Marketing, Vol. 20 (2), 41-53.
- Makienko, Igor, Alvin Schupp, Witoon Prinyawiwatkul, Carol O'Neil and Noemi Pavon (2005), "Consumers Evaluate Frozen and Grilled Ground Beef and Turkey Product," Journal of Food Products Marketing , Vol. 11 (1), 23-33.
Research in Progress
- Bernard, Elena K., Igor Makienko and Raechel Hughes, “Web-Shopping Experience, Satisfaction and E-Trust: A Mediating Model.” (manuscript development stage, submission expected in Fall 2007 )
- Makienko, Igor “Preference Reversal in Instant Prize Promotions” (data analysis stage, submission expected in Spring 2008 )
- Makienko, Igor “Effect of Product Price & Type of Incentive on Perceived Value of Deal and Purchase Intentions” ( data collection stage)
- Makienko, Igor and Detra Montoya “Effect of the Type of Free Gift on Deal Perceptions” ( data collection stage )
