Katherine E. Lawrence
Assistant Professor of Marketing
Address: 6363
St. Charles Avenue, Box 15
New Orleans, LA 70118
Phone: (504)864-7951
Fax:
(504)864-7970
Email:
kelawren@loyno.edu
Office: Miller 309
- Education
- Academic/Industry Experience
- Course Descriptions
- Research Interests
- Publications
- Personal Information
Education
-
Ph.D. Business Administration -- Emphasis: Marketing, Arizona State University, December 2004
- M.B.A Business Administration -- Emphasis: International Business, The University of the Incarnate Word, San Antonio, Texas, 1999
- B.F.A. Major: Studio Art, University of Texas at Austin, 1986
Academic/Industry Experience
- Assistant Professor of Marketing, Loyola University New Orleans (8/04 - present).
- Instructor, Arizona State University (1999-continuing). Taught Principles of Marketing , Marketing Management , and Strategic Marketing . Assumed complete responsibility for course design, lectures, supervision of course projects, and student evaluations. Course evaluations are available upon request.
- Research Assistant, Arizona State University (2000-continuing) Research assistant for: Michael Mokwa , Michael Hutt, Beth Walker
- Co-founder and Manager, Bakery at Farm to Market (1990-1999) Started and managed an entrepreneurial bakery; responsible for all product decisions, creative development and production for a retail/wholesale bakery; recruited, trained, and managed staff. Attended four-month intensive culinary school La Cucina Italiana delle Sorelle Simili in Bologna, Italy, 1995.
Course Descriptions
Teaching Interests:
- Marketing Strategy
- Marketing Management
- Marketing Research Methods
- International Marketing
- Services Marketing
- Entrepreneurship
Research Interests
- Managing Brand Communities: utilizing theories from social psychology and sociology to study brand communities.
- Marketing Strategy: socio-structural and cognitive explanations (e.g., ingroup-outgroup perceptions, stereotyping) of alliance success.
Publications, Proceedings, and Papers
Conferences and Presentations
- Katherine E. Lawrence (with Tom Hickman) 2004. AMA Summer Educators' Conference in Boston, Mass.
- Katherine E. Lawrence (with Tom Hickman and James Ward), 2003, A Social Identities Perspective on the Effects of Corporate Sports Sponsorship on Employees, AMA Summer Educators' Conference, Chicago, Illinois.
- Katherine E. Lawrence (with Art Heimbach and Claudiu Dimofte), 2000, The Management of Market-Mediated Transformational Experiences: The Voyage Through Entropy, AMA Winter Educators' Conference, Scottsdale, Arizona.
Publications
- Katherine E. Lawrence (with Tom Hickman and James Ward), 2005. A Social Identities Perspective on the Effects of Corporate Sports Sponsorship on Employees. Journal of Sports Marketing.
