Loyola Business - Fall 2003

Students Compete in Web Page Design Project

Twelve student teams in Assistant Professor of Management Michelle Johnston's business communications class competed in a website competition last semester. Pictured are members of the winning team Hot Stuff: (from left) Cinthia Martinez, Ariel Dearie, Saurav Sarkar, and Chris Betz. Ana Marcela Martinez is not	pictured.Assistant Professor of Management Michelle Johnston and Studio Inferno issued management students an academic challenge last fall. Johnston's two business communications classes were assigned to develop the best website according to what the client, Studio Inferno, a downtown glass art studio, requested. The project enabled students to incorporate all of their business communications concepts such as audience analysis, selling yourself, working with a team, interviewing skills, making persuasive presentations, and learning how to communicate online, Johnston says.

The students were divided into 12 teams, six teams per class. All learned how to use Microsoft FrontPage, developed a website, and made persuasive presentations to Studio Inferno employees and Johnston during the final week of class last semester. Studio Inferno, led by owner and glass designer Mitchell Gaudet, devised its own rating form and evaluated the websites. Johnston evaluated the final oral presentations.

Gaudet and his team picked one overall winner and one runner-up from each class. Studio Inferno rewarded each student with a one-of-a-kind glass piece, giving bigger and more expensive pieces to the winners. The overall winning team was called "Hot Stuff" and consisted of Chris Betz, Ariel Dearie, Ana Marcela Martinez, Cinthia Martinez, and Saurav Sarkar.

Studio Inferno was founded in November 1991, and is located in the historic Bywater neighborhood. For the past 10 years, Studio Inferno has gained a reputation throughout the United States and Europe. Its hand-cast glass objects are sold in more than 200 retail shops, including Barney's and Neiman Marcus. Gaudet exhibits his cast glass sculptures nationally and internationally and teaches at several institutions including the Pilchuck School of Glass, Urban Glass, and Red Deer College.

On the subject of student successes, last year's business students participated in a similar website competition for Mauthe's Dairy, one of the Crescent City Farmers Market vendors. The winning website is up and running and, as a result, Mauthe's Dairy was featured in the March issue of Food and Wine Magazine.

Congratulations to all the students and Professor Johnston.

Return to the Loyola Business Home Page
Copyright © 2002 Loyola University New Orleans
College of Business Administration

College of Business Administration
Campus Box 15
6363 St. Charles Avenue
New Orleans, LA 70118