So, you're a marketing major. What does coding have to do with you?
- Forbes Magazine says: "According to HubSpot, half of all new marketing hires will require technical skills."
- Forbes also observes that, "The very cornerstone of marketing as an industry is understanding the target audience in order to reach out to them effectively. Coding can help you do this for your job."
- Learning to program builds up process design skills.
- That, in turn, helps you devise more practical campaigns with higher chances of success for your clients.
In addition:
- For SEO to be Effective, Marketers should “Read” a Page’s Skeleton in HTML
- To Make a Webpage Look Nice, Marketers Should Understand HTML and CSS
- To Embed, Track, and Understand Analytics, Marketers Should Understand HTML and Basic JavaScript (this is exactly what we teach you in our coding program)
- Effective Email Marketing is Better Without a Template (aka Changing the HTML and CSS)
- To A/B Test, Marketers Should Know HTML and CSS
- Knowledge of JavaScript Can Automate Google AdWords
From 6 Practical Reasons Why Marketers Should Know How to Code