As the President/CEO of Morgan & Co., Eric takes a strategy first approach to building marketing campaigns that grow brands around the U.S. In this method, his 29 years of strategy mapping, account management, media buying, creative production, and analytics across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including LCMC Health, Morris Bart, LLC., Hotel Monteleone, Louisiana Department of Culture, Recreation, and Tourism, Louisiana Public Health Institute, among others.
Eric earned an M.B.A. at Tulane University and a B.A. in Advertising Communications with a minor in Marketing from Loyola University. He regularly speaks on the topics at conferences, including the Illinois Society for Healthcare Marketing and Public Relations, Louisiana Hospital Association, Southeast Tourism Society, Louisiana Restaurant Association, Legal Marketing & Management Summit, and PILMMA. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. He was an Executive Mentor to Loyola University Business School students after Hurricane Katrina. Eric is a past Board of Directors of Go.Be., supporting entrepreneurial minority small business owners, the Louisiana Chapter of the Entrepreneurs’ Organization and Tulane Association of Business Alumni.
