LaShaunda P. René

LaShaunda P. René (LPR), Vice President, Managing Director Texas for TruFund Financial Services a National, Non-profit, Community Development Financial Institution (CDFI), certified by the US Treasury. LaShaunda is responsible for market operations, including being a brand ambassador, leading and expanding programming, and fundraising in the Texas Market. LPR enjoys being a strategic thought partner within the small business ecosystem and advocating for the needs of the small businesses, in partnership with elected official, government, and community leaders.

She is a graduate of International Business and French Studies from Dillard University and holds a Master of Public Administration from Walden University. LaShaunda is a Charter School Board Member of New Harmony High School, a Housing Nola Leadership Board and Lender’s Roundtable Member, a Women’s Leadership Academy Member and an Executive Mentor at Loyola University and a member of the Houston Business Ecosystem Alliance for Minority and Women Owned Businesses (BEAM-W).

LPR has over 18 years professional experience working in the non-profit and government sectors. This includes work in community and economic development, as well as program development and management, business and resource development, training and facilitation, special events, strategic thought, and community engagement. During her tenue with TruFund, LaShaunda has been focused on supporting small, rural, minority and women-owned businesses and entrepreneurs to recover from disaster, to become more resilient, and to increase their capacity for growth and scalability. LaShaunda has also received formal training in community development finance, leadership, fund development, facilitation, and diversity, equity and inclusion.

LaShaunda believes in equity, entrepreneurship, and education; and works with entrepreneurs throughout the South, with a special focus on those in the Houston Metro, Dallas-Fort Worth Metro-Plex, Texoma and Nortex Areas, to grow and scale via small business lending and business education. A focal-point for her work is developing and sustaining quality programs and services for small, minority and women-owned businesses through strategic fund raising and collaboration. She considers entrepreneurship, supported by capacity building and access to adequate and affordable capital to be critical pathways to prosperity and economic development in rural and urban communities.


A little lagniappe…LPR loves a good cause and her family, which includes a husband, 3 daughters and a son. She is a lover of all things natural, travel, yoga, art, food, astrology and the unexplored. In her free time, LaShaunda teaches yoga, writes, and speaks about her passions.