The Loyola chapter of the American Marketing Association and Professor Ashley Francis have created a Loyola-Google Student Group in partnership with Google's Community Leaders Program. The group's first initiative will be an 8-week workshop to prepare students for certification in Google Analytics.
Google Analytics is a free digital analytics tool that allows business to analyze their website activity and performance. In the workshops, students will learn the necessary skills to install and maintain Google Analytics on the website of a small- or mid-sized business. This opportunity will allow students to develop new skills and improve their resumes, but also prepare participants for the Google Analytics Individual Qualification (IQ) test to become certified in the use and application of Google Analytics.
A certification in Google Analytics will give marketing and business analytics students a distinct competitive advantage in the job market, as many employers are looking for demonstration of well-developed analytical skills and many marketing jobs are dependent on proficiency with Google.
"This is an important opportunty and one that students should embrace," explains Felipa Massa, Kloor Professor of Entrepreneurship and Small Business. "Whether you are a small business or a large corporation, if you don't know how to reach customers where they are, you cannot successfully build a brand or scale your business."
The workshops will meet weekly from March through April and be led by Marketing senior, Jill Daley. Daley will also lead the newly formed student group in the 2015 Google Online Marketing Challenge.