Make the sale, and so much more
Marketing today offers the creative and impassioned student exciting new opportunities and challenges. The marketing landscape is changing rapidly with the rise of on-demand multimedia and social networking technology -- and Loyola's marketing major will show you how to get ahead of the curve. You'll be ready for a lucrative and exciting career in new product design and development, corporate brand management, special events planning and promotion, market research, consumer analysis, or more.
What You Will Learn
You’ll tap into your creative genius using your expertise in marketing concepts, theories, analytical methods, and practical techniques to help reach customers. Loyola offers you all the tools you will need to hone these skills, from state-of-the-art multimedia facilities to up-to-the-minute marketing data sources. You can also pursue a minor or double major in advertising, public relations, or graphic design through Loyola’s communication department.
Get to know our marketing faculty, and then explore the requirements of the degree program below.
Sample Courses
In addition to your marketing courses, you’ll take core courses in business, management, finance, and economics. Because as a marketing professional, it’s important to understand all areas of the business world. Here’s a sample of what you can expect to learn and do:
Marketing & Consumer Insight
- NOTE: If you have successfully completed Mkt B280 (Principles of Marketing), you will not receive credit for this course. This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied.
International Marketing
- This course explores similarities and differences of domestic and international marketing programs; sources of information available to firms considering foreign marketing efforts; costs and problems of gathering this information; formulation and implementation of marketing strategies in other environments.
Integrated Marketing Communications
- This course emphasizes the development of integrated promotional programs. Advertising, public relations, personal selling, promotional packaging, along with many other sales-stimulating methods and techniques, are covered.
Creating Marketing Opportunities
- This course teaches the student how to measure and analyze consumer attitudes and behavior. Measurement techniques covered include observation, interviews, focus groups, and surveys. Analysis tools used include descriptive statistics, chi square, and spreadsheet analysis for value determination.
Digital Marketing Analytics
- The course is designed to enable students to understand and gain experience using the Google Analytics platform. Google Analytics is a widely used web analytics software program. The course is designed to prepare students to pass the certification exam offered by Google. At the end of this course, top-performing students will earn an individual certification from Google, which will make any student a highly desirable job candidate (i.e., a Google-certified professional may have more job offers at a higher dollar amount compared to fellow students who have a four-year degree without this professional certification). To a lesser extent, the course may also discuss search engine marketing, paid search advertising, search engine optimization, online retailing, and social media marketing topics.