Associate Professor of Marketing, Area Coordinator for Marketing, Management, and International Business, and holder of the William Barnett, Stanford H. Rosenthal, and Dean Henry J. Engler, Jr. Professorships in Business
Dr. Bacile is an Associate Professor of Marketing in the College of Business at Loyola University New Orleans. He earned his Ph.D. in Marketing from Florida State University in 2013. His teaching and research focus is in the areas of marketing strategy; ethical concerns surrounding consumer privacy, how companies misuse consumers' private information, and changing privacy laws that affect marketers and organizations; services marketing topics such as service failure, complaint handling, and service recovery; and digital marketing topics including online customer complaining, online service recovery, how online incivility affects marketers, customer-to-customer interactions in digital service environments, and influencers.
His research has been published or is forthcoming in research journals and national marketing conferences, including the Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Service Management, Journal of Research in Interactive Marketing, Journal of Consumer Marketing, Marketing Education Review, American Marketing Association, Academy of Marketing Science, Frontiers in Service, Society for Marketing Advances, the Direct/Interactive Marketing Research Summit, and other outlets. He also serves on the editorial review boards for the Journal of Business Research, Journal of Services Marketing, and Marketing Education Review.
Dr. Bacile is also an accomplished teacher in the classroom. He has won two university-wide teaching awards at two different universities (Loyola and Florida State University) and received multiple College of Business teaching awards for both undergraduate and graduate classes. Part of his success is due to the use of an experiential learning approach with class projects that help support course concepts. As an example, he has successfully helped over 200 students successfully pass the Google Analytics and/or Google Ads official certification exams (offered by Google) by building course concepts into a class that prepares students to take these exams by the end of a semester. For instance, some of his students have completed consulting reports for local non-profit organizations by focusing on their use of Google Analytics and Google Ads. His teaching methods have been featured in stories by The Chronicle of Higher Education, Inside Higher Ed, U.S. News and World Report, and many other online sources.
Bacile, Todd J., A. Banu Elmadag, Mehmet Okan, Denitsa Dineva, and Ania Izabela Rynarzewska (2025), "Schadenfreude and sympathy: Observer reactions to malicious joy during social media service recovery," Journal of Interactive Marketing, 60 (1), 44-64.
Dineva, Denitsa, Kate Daunt, and Todd J. Bacile (2025), "Communication accommodation for de-escalating consumer tensions in online brand communities," Journal of Business Research, 192, 115281.
Bacile, Todd J., Harshit Parmar, and Eric Walden (2024), "Examining Neurocorrelates in Observers of Online Incivility During Service Recovery on Brands’ Social Media: A Proposed fMRI Study," presented at Society for Marketing Advances, Tampa, FL.
Emily Treen and Todd J. Bacile (2024), "Frontline employee competency goals, threats, and protection behaviors: A goal orientation and situational inefficiency perspective," presented at Society for Marketing Advances, Tampa, FL.
Bacile, Todd J. (2024), “Observers’ complaint language perceptions: A new measure to aid social media service recovery evaluations,” Journal of Marketing Theory and Practice, 32(2), 210-232.
Wolter, Jeremy S., Todd J. Bacile, and Pei Xu (2023), “How Online Incivility Affects Consumer Engagement on Brands’ Social Media Pages,” Journal of Service Research, 26(1), 103–119.
Bacile, Todd J. (2020), "Digital customer service and customer-to-customer interactions: investigating the effect of online incivility on customer perceived service climate", Journal of Service Management, Vol. 31 No. 3, pp. 441-464.
Bacile, Todd J., Krallman, A., Wolter, J.S. and Beachum, N.D. (2020), "The value disruption of uncivil other-customers during online service recovery", Journal of Services Marketing, Vol. 34 No. 4, pp. 483-498.
Wolter, Jeremy S., Todd J. Bacile, Jeffrey S. Smith, and Michael Giebelhausen (2019), “The Entitlement/Forgiveness Conflict of Self-Relevant and Self-Neutral Relationships During Service Failure and Recovery,” Journal of Business Research, 104, 233-246.
Bacile, Todd J., Jeremy S. Wolter, Alexis M. Allen, and Pei Xu (2018), “The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery,” Journal of Interactive Marketing, 44, 60-81.
Fox, Alexa, Todd J. Bacile, Chinintorn Nakhata, and Aleshia Weible (2018), “Selfie-Marketing: Exploring Narcissism and Self-Concept in Visual User-Generated Content on Social Media,” Journal of Consumer Marketing, 35 (1), 11-21.
Bacile, Todd J., Debra A. Laverie, Richard C. Hanna, Rebeca Perren, and Kristin Stewart (2018), “Digital Marketing Certifications for Your Students: A Panel Discussing Recommendations and Challenges for Faculty,” panel discussion at the American Marketing Association’s Summer Educator’s Conference, Boston, MA.
Bacile, Todd J., Jeremy S. Wolter, Alexis M. Allen, Pei Xu, and Tara Luck Mariano (2018), “Customer-to-Customer Interactional Justice: A New Challenge for Service Recovery via Social Media,” presented at Academy of Marketing Science, New Orleans, LA.
Min, Dong-Jun and Todd J. Bacile (2017), “A Polyadic Customization-Engagement Paradox of Hypertargeting in Social Media: Can Exclusive Personalization be Detrimental to Consumer-to-Consumer Engagement?,” presented at Marketing EDGE Summit, New Orleans, LA.
Bacile, Todd J., Christine Ye, and Esther Swilley (2014), “From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication,” Journal of Interactive Marketing, 28 (2), 117-133.

Loyola University New Orleans
College of Business
6363 St. Charles Ave.
Campus Box 015
New Orleans, LA 70118